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Value Proposition
Advertising Advantage:
- Targets your advertising to consumers who want and need to know
- Puts your advertising message to work at the highest point of impact, at retail
- Takes advantage of consumers’ short attention span
- Provides superior brand recall versus newspapers and network television
- Makes it easy to insert, air and change advertising by location
- Reduces or eliminates recurring printing and distribution costs
- Helps increase your bottom line
Measurable Results:
An independent Arbitron Study of TGN reported these viewer responses:
- 40+% made unplanned purchase after seeing TGN’s video ads
- 30+% sales lift experienced on specific items featured on TGN
- 39+% recalled seeing an advertisement, compared with 4% recall of static signs in malls
- 85% found TGN a good way to learn about new golf products
- 90% felt TGN made the shopping experience more progressive and contemporary
- 4.1 minutes: Average dwell time in front of TGN in pro shops
- 50% spent more than 2 minutes engaged by TGN (compared with 30 seconds with mall digital signage)
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